About Us

Welcome to Lidl. Here, we believe high quality shouldn’t have to come at a premium price.

Our selection is expertly curated. Instead of offering countless brands in every category, we work closely with vendors to source high-quality products at competitive prices.

We get it, you’re busy! Every store features an intuitive layout for a seamless experience.

We keep prices low by keeping overhead to a minimum and eliminating any unnecessary costs. Take our “bring your own bag” policy. Not only is the cost of bags not built into our product prices, but this approach is a greener solution—something we value as a company. Also, instead of restocking shelves item by item, products are stored in the boxes they arrive in to save time.

A Story Four Decades In The Making

In 1973, the first modern Lidl location opened in Ludwigshafen, Germany. With only three employees and around 500 products, this tiny store was the humble beginning of our global expansion. We started opening stores outside of Germany in the 1990s, and within a few years, we were all over Europe!

Now we operate in 31 countries and employ more than 360,000 people globally. No matter our size, our mission has always remained the same: offer customers high-quality produce, meat, baked goods, household products and more at unbelievably low prices. Because good groceries should be accessible to everyone.

1970s

Our first Lidl store opens in Germany 1973, employing three people and stocking around 500 product lines. By 1979 we open 6 more, taking our total to 30 stores.

1980s

We open 300 stores across Germany. On average each store employing seven people and stocking around 900 product lines.

1990s

We begin opening stores outside Germany, starting in France, and in 1994 we open our first UK store.

2000s

We firmly establish ourselves as a leading retailer in the UK.

2017

Lidl opens in the U.S.

Principles And Values

• Customer satisfaction is our highest priority.
• Unbelievably low prices determines our position in the market.
• Continued growth is determined by expansion and constant improvement in our stores. Success is never final.
• As an efficient company, we work according to defined processes and procedures.
• In our daily activities, we make sure to abide by the law and internal policies.
• We are an economically, socially and environmentally responsible company, always finding greener solutions that support farmers and reduce our ecological footprint.
• Fairness to all in the company is imperative.
• We respect and encourage each other.
• Agreements are upheld in an atmosphere of trust.
• Recognition, acknowledgment and constructive feedback establish the operating environment in our daily work.
• We foster an environment for leadership growth to ensure continuous success.